Senior Marketing Manager
Company Name:
Bridge Consulting Group
Are you looking to drive marketing efforts for a company squarely at the cross-section of big data and mobile analytics? Our customer is looking for the right individual to lead our marketing efforts to engage our customers and drive the success of the newest generation of predictive mobile analytics that will define how companies approach their mobile strategies.
In the position of Senior Marketing Manager, you will be responsible for crafting and executing how our customer's products and services are represented externally as well as on their owned properties. In this role you will drive overall content strategy and cross-functional program management, ensure we?ve prioritized audiences, tailor content and communications, and leverage the best possible technologies and user experience to improve satisfaction, drive leads, and automate support to attract and retain customers in all target verticals.
Specific Responsibilities Include:
Drive effort to position our products on the corporate website, specifically defining solution value propositions, feature differentiation, and packaging and pricing clarity
Evaluate, recommend and deliver highest priority content and assets to support our selling efforts' write core content where needed and source content and other assets from external sources
Develop presentations and talk-tracks for executive presentations and key meetings
Build cross-functional alignment and camaraderie to make our website the best-practice, central marketing, sales, and support tool for the entire company
Establish the overall feel and tone of website content across the board for all stakeholders
Own a corporate website scorecard, and analyze and share results, trends and insights related to Web customer engagement and retention to optimize results in areas like:
Conversions to revenue/leads from trials, demos, webinars, whitepapers (Google Analytics and SFDC)
Lead relationships with key analyst, ensuring they are briefed on the latest company news and products
Skills:
Thinking strategically AND roll up your sleeves to get things done
Very strong ability to personally create high quality, customer-facing content including web copy, whitepapers, datasheets, videos, and presentations
Deep product marketing expertise including market segmentation, messaging/positioning development, competitive positioning, product launches, and market research
Experience managing fast-growing, multi-channel corporate websites
Understanding of SaaS, cloud services with consumer and business target customers
Website strategy, priority setting, and program management leadership
Results oriented cross-functional leadership success partnering with internal and external stakeholders
Strong web communications and navigation experience
Outstanding written, verbal, and presentation communications skills
Expertise in, or ability to quickly learn, tools such as Google Analytics and Salesforce.com
Executional excellence ? consistently deliver programs to successful outcomes in a fast moving environment
Unwavering passion, commitment, and persistence to the business, customers and technology
Requirements:
Minimum of 4 years of experience in product management or product marketing, with an emphasis on creating customer- and partner-facing content
Experience with self-serve SaaS businesses, focused on enterprise companies
Demonstrated success in both brand name as well as rapidly emerging technology companies
Bachelor's degree or higher with technical skills and MBA preferred
Excellent references required
Stellar samples of writing, collateral development and social marketing execution
Expert proficiency in PowerPoint
Estimated Salary: $20 to $28 per hour based on qualifications.
Bridge Consulting Group
Are you looking to drive marketing efforts for a company squarely at the cross-section of big data and mobile analytics? Our customer is looking for the right individual to lead our marketing efforts to engage our customers and drive the success of the newest generation of predictive mobile analytics that will define how companies approach their mobile strategies.
In the position of Senior Marketing Manager, you will be responsible for crafting and executing how our customer's products and services are represented externally as well as on their owned properties. In this role you will drive overall content strategy and cross-functional program management, ensure we?ve prioritized audiences, tailor content and communications, and leverage the best possible technologies and user experience to improve satisfaction, drive leads, and automate support to attract and retain customers in all target verticals.
Specific Responsibilities Include:
Drive effort to position our products on the corporate website, specifically defining solution value propositions, feature differentiation, and packaging and pricing clarity
Evaluate, recommend and deliver highest priority content and assets to support our selling efforts' write core content where needed and source content and other assets from external sources
Develop presentations and talk-tracks for executive presentations and key meetings
Build cross-functional alignment and camaraderie to make our website the best-practice, central marketing, sales, and support tool for the entire company
Establish the overall feel and tone of website content across the board for all stakeholders
Own a corporate website scorecard, and analyze and share results, trends and insights related to Web customer engagement and retention to optimize results in areas like:
Conversions to revenue/leads from trials, demos, webinars, whitepapers (Google Analytics and SFDC)
Lead relationships with key analyst, ensuring they are briefed on the latest company news and products
Skills:
Thinking strategically AND roll up your sleeves to get things done
Very strong ability to personally create high quality, customer-facing content including web copy, whitepapers, datasheets, videos, and presentations
Deep product marketing expertise including market segmentation, messaging/positioning development, competitive positioning, product launches, and market research
Experience managing fast-growing, multi-channel corporate websites
Understanding of SaaS, cloud services with consumer and business target customers
Website strategy, priority setting, and program management leadership
Results oriented cross-functional leadership success partnering with internal and external stakeholders
Strong web communications and navigation experience
Outstanding written, verbal, and presentation communications skills
Expertise in, or ability to quickly learn, tools such as Google Analytics and Salesforce.com
Executional excellence ? consistently deliver programs to successful outcomes in a fast moving environment
Unwavering passion, commitment, and persistence to the business, customers and technology
Requirements:
Minimum of 4 years of experience in product management or product marketing, with an emphasis on creating customer- and partner-facing content
Experience with self-serve SaaS businesses, focused on enterprise companies
Demonstrated success in both brand name as well as rapidly emerging technology companies
Bachelor's degree or higher with technical skills and MBA preferred
Excellent references required
Stellar samples of writing, collateral development and social marketing execution
Expert proficiency in PowerPoint
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
